Introduction

I led the rebranding effort for YesChef!, an artisanal pastry and chocolate supplier, with the goal of revitalising their market presence and driving commercial success. The rebrand centred around a modern logo and cohesive branding elements that aligned with YesChef’s high-quality offerings.

Research

The project began with understanding YesChef’s market positioning and target audience. I analysed industry trends and competitor branding, ensuring the new identity would resonate with existing customers while attracting new ones.

Process

Crafting a fresh and vibrant logo, incorporating artisanal and premium visual elements to reflect YesChef’s product quality. The design process extended to a comprehensive brand identity guide, including typography, colour schemes, and visual assets, ensuring brand consistency across all platforms.

Results

The rebrand had an immediate impact—YesChef saw a surge in product sales shortly after the launch, surpassing over a million products sold. The refreshed branding helped YesChef stand out in a competitive market, strengthening its recognition and expanding its customer base.

Conclusion

This project showcased my ability to combine aesthetics with commercial results. By revitalising YesChef’s brand identity, I helped the company strengthen its market presence and drive sales, further establishing the brand in the artisanal food industry.