Introduction

BEAT Fitness Co. needed a website that reflected its inclusive, strength-based group training ethos while promoting community engagement and personal well-being. The goal was to build a user-friendly platform that showcases their diverse services, expert coaching team, and unique approach to health and fitness.

Research

The project began with understanding BEAT’s core values: inclusivity, personalised coaching, and community outreach. Research into user experience (UX) trends in the fitness industry helped ensure the website would be accessible, visually appealing, and functionally optimised for booking classes and learning about the services.

Process

1. The design process focused on delivering a visually dynamic website that highlights BEAT’s mission. Clean, modern layouts with vibrant imagery were used to portray an active, welcoming environment. The navigation was kept simple and intuitive, ensuring users can easily access class information, meet the coaches, and book sessions.

2. Incorporating BEAT’s bold brand colours and engaging copy, the website creates an inspiring journey for visitors. Each section, from coaching to corporate services, was crafted to emphasise BEAT’s holistic and community-driven approach to fitness.

Results

The final website delivered a seamless user experience that aligns with BEAT’s values. It has become a central hub for both new and returning clients to explore classes, book training sessions, and engage with the BEAT community. The design not only boosted class bookings but also helped strengthen the brand’s identity, enhancing their ability to reach under-served populations while offering a personal, inclusive fitness journey.