Introduction

ClearCorrect, a leading dental brand under Straumann Group, needed a dynamic launch event to introduce their rebrand and boost practitioner engagement. The goal was to create an immersive experience that effectively communicated their new identity while increasing visibility in the dental industry.

Research

The project started with an in-depth understanding of ClearCorrect’s brand values and their target audience. I researched industry trends, competitor branding strategies, and digital engagement tactics to ensure the rebrand launch would resonate with dental practitioners and leave a lasting impression.

Process

I began by designing exhibition stands and scroll banners, focusing on elevating the brand’s presence at the event. The materials reflected ClearCorrect’s modern aesthetic and professional image. Additionally, I created branded items like lanyards and delegate badges, ensuring a consistent visual theme throughout the event.

To enhance the attendee experience, I developed a marketing and event portal for seamless registration. I also crafted a digital stage set that served as the centre piece of the event, showcasing ClearCorrect’s redefined identity in a visually compelling way.

Results

The event successfully elevated ClearCorrect’s brand identity, significantly increasing practitioner engagement. Attendees praised the cohesive branding and smooth digital experience, while the exhibition stands and digital stage set helped solidify the new identity. The event not only boosted brand recognition but also strengthened ClearCorrect’s connection with its audience.