Introduction

Over the past two years, I partnered with Cox Automotive Europe to manage all visual aspects of branding and event management. This collaboration aimed to strengthen their market presence and internal brand culture through cohesive branding across various touch-points.

Research

The project started with a deep dive into Cox Automotive’s values and goals, focusing on how to enhance both internal and external brand visibility. I studied industry trends to ensure the designs would resonate with both employees and customers.

Process

I developed a range of brand touch-points, including digital presentations, event materials, and custom exhibition stands. For internal marketing, I designed communications that aligned with Cox Automotive's goals, helping to build a stronger brand culture. I also conceptualised and executed corporate events, ensuring flawless branding execution from the design to the delivery.

Results

The rebranding efforts significantly improved Cox Automotive’s market presence, enhancing brand recognition across multiple platforms. The internal materials strengthened team alignment, fostering a cohesive company culture, while the external branding elements positioned Cox Automotive as a leader in its field.

Conclusion

This project highlighted my ability to create cohesive brand experiences that resonate both internally and externally. The success of Cox Automotive’s rebrand reinforced my expertise in delivering impactful design and event management solutions.